Registration Virtual Workshop on Qualitative Research
Overview
Qualitative research is a process of naturalistic inquiry that seeks in-depth understanding of social phenomena within their natural setting. It focuses on the "why" rather than the "what" of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their everyday lives. Rather than by logical and statistical procedures, qualitative researchers use multiple systems of inquiry for the study of human phenomena including biography, case study, historical analysis, discourse analysis, ethnography, grounded theory and phenomenology.
The three major focus areas are individuals, societies and cultures, and language and communication. Although there are many methods of inquiry in qualitative research, the common assumptions are that knowledge is subjective rather than objective and that the researcher learns from the participants in order to understand the meaning of their lives. To ensure rigor and trustworthiness, the researcher attempts to maintain a position of neutrality while engaged in the research process.
Speaker
Prof. Madya Dr. Nor Aida Abd. Rahman is a Senior Lecturer of Aviation Management and a Research Coordinator at Universiti Kuala Lumpur, MIAT campus. She earned her PhD degree in Management (Supply Chain Management) from Brunel University, London, UK in 2012; BBA (Finance) and M. Edu (Business & Entrepreneurship) from National University, Malaysia.Her BBA was on finance, her M. Edu degree was on business and entrepreneurship, and her PhD degree was on supply chain management (SCM). She had her paper with Industrial Marketing Management Journal and Applied Mechanics and Materials Journal.She also published refereed papers in several conferences, both across the country and internationally. In terms of research funding, she holds are search grant from various bodies including MOHE and UniKL. She is a member of the Academy of Marketing UK and Chartered Institute of Logistics Transport (CILT) UK. She is also PSMB certified trainer.
Tentative Programme
SESSION 1
- The Philosophical Stance
- Ontology and Epistemoly
- Qualitative Research Methodology
SESSION 2
- Qualitative Data Collection Method
- Qualitative Data Analysis Method
- Qualitative Sampling
SESSION 3
- How to Report Your Qualitative Findings
- Theoretical Saturation and Developing Model
- Trustworthiness of the Data
.
